Tuesday, November 4, 2014

Grand Opening of Jack Wills in Singapore

For Jack Wills fans, the good news is that the Cult British fashion brand, Jack Wills, today made its debut in Singapore with the grand opening of its first store in Raffles City Shopping Centre, 252 North Bridge Road. 

This retail outlet is the brand’s fourth store in Asia, and the first outside of Hong Kong since the company’s foray into the region in 2011. The Grand Opening Party was presided by the Fabulously British brand’s Global Business Development Director, Sanjay Sharma, who had flown in for the day to celebrate the official opening of Singapore’s very first Jack Wills store.

“Since we opened our first store in Hong Kong in 2011, I have watched Jack Wills grow and flourish in the region, thanks to our customers’ encouraging support of the brand, which has motivated us to bring the Jack Wills experience into Singapore,” Sharma said.

“In just within three years, Asia has risen to become our second most important market, after the United Kingdom, and am thrilled to be here in Singapore to launch our very first store in this sophisticated, fashion-forward country. The Raffles City store will become the 78th Jack Wills store in the world – with many more to come.”

Jack Wills was established in 1999 by founders Peter Williams and Robert Shaw in Salcombe, Devon, a small coastal town in the south of England. Ever inspired by the best of British, from its history and culture to sporting and country pursuits, the company’s registered trademark, “Fabulously British” encapsulates the inspiration behind Jack Wills – high quality goods that draw heavily on British heritage and style. Jack Wills takes pride in using the finest quality materials, techniques and design to deliver the brand’s distinctive connection between the old and new, epitomizing what it means to be young and Fabulously British.

Over the last month of October, the public in Singapore were treated to Jack Wills’ very special brand of consumer engagement with the introduction of the Singapore team of Seasonnaires, a group of youthful and exuberant ambassadors for the brand, to spread the word about the anticipated arrival of the company’s first store in Singapore at Raffles City.

Over four weekends, the Jack Wills Singapore Seasonnaires took the Jack Wills Land Rover around town, delighting the crowds with frosty pink & navy striped popsicles, limited edition Jack Wills sunglasses and tote bags, and scratch cards to redeem goodies in-store. Keep a look out for them – unmistakable in their Jack Wills pink & navy polo tees – in the coming months.

The Raffles City store opens with the Jack Wills Autumn and Christmas 2014 collections. The Autumn 2014 collection includes a range of versatile pieces that can be mixed and matched to reflect several style tribes, from ‘Chelsea Skater’ to ‘Blogger Babe’ for ladies and ‘Metro Gent’ to ‘Urban Fielder’ for gentlemen.

For the Christmas 2014 collection, expect festive hues, soft textures and iconic “Made in Britain” outerwear pieces. The boutique will also carry accessories, homeware and gifts to suit every shopping need.

The 2,400 square foot store in Raffles City reflects all that is Fabulously British. A handsome black-and-white store front opens up to rustic herringbone wood flooring, bedecked with a hand-painted Union Jack and a colonial-inspired arch column divider draped with velvet Union Jack curtains. The retail space features high ceilings with grand chandeliers, and a statement wall hand-painted with the brand’s signature pink and navy stripes. Vintage picture frames and carefully curated memorabilia are balanced with bright, contemporary industrial furnishings, creating a smooth blend of heritage and the present.

Jack Wills products are cut to a slim block and any need for slight refinements will be taken care of by an in-house tailoring service for customers. The brand has a strong following amongst some of the most quintessentially British style icons, including Princes William and Harry, Emma Watson and Cheryl Cole.

About Jack Wills

Established in 1999 in Salcombe, Devon, by founders Peter Williams and Robert Shaw, Jack Wills is influenced by the best of British, from its history and culture to sporting and country pursuits. As an outfitter, Jack Wills takes pride in using the finest quality materials, techniques and design to deliver the brand’s distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.

As a brand, Jack Wills has championed the use of viral, guerrilla and social media marketing via its local teams of Seasonnaires, building a cult following amongst its fans in the United Kingdom, United States and across Asia.

For more information, visit http://www.jackwills.com/.

Follow Jack Wills Asia on Facebook: https://www.facebook.com/jackwillsasia

Follow Jack Wills Singapore on Instagram: http://instagram.com/jackwillssg

Check out the cute Jack Wills car displayed at Raffles City

Live illustrations at the opening party

A guest trying out "Fabulously British" flash tattoos at the launch party

Interesting range of accessories spotted, with many carrying either the signature pink and navy stripes or Union Jack. Socks sporting the signature pink and navy stripes were a hot favorite amongst the guests at the launch party.

Love this classy navy jacket

Some gift-with-purchase promotions that are currently available at the store now

Uber cute Jack Wills cake pops!

Congratulations Jack Wills on your debut in Singapore! Thanks Jack Wills and Epic PR for having me at the launch party

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