GIUDI, an Italian leather goods brand, celebrated its official opening on the first GIUDI store in Asia on 16 October 2014. Held at its newly designed space in Mandarin Gallery, the guests were treated to a fashion presentation hosted by MTV VJ Hanli Hoefer and a spread of delicious Italian inspired canapés and free flow Prosecco. 29-year-old CEO of GIUDI, Mr Eros Pennacchioni, also flew down from Italy to grace the event. “I am proud to open the first flagship store in Singapore. We have designs unique to Asia and every piece is handcrafted with love. Our products are made in Italy with only the finest leather,” said Mr Eros in his opening speech to the guests.
GIUDI aims to be an affordable luxury brand that defines both style and quality of Italian craftsmenship. The brand takes pride in ensuring that all leather used is tanned with natural, eco-friendly essences called Vacchetta, by an Italian Tannery located in Tuscany. All products are certified by the “Vera Pelle Italiana” consortium. Mixing century old leather craftsmenship with contemporary designs, GIUDI produces timeless pieces that are elegant and fashionable. Client satisfaction is always priority. “I travel the world to participate in fairs, meet customers around the world and gain competitive insight. Being the second generation of this family business, I bring innovation and quality to our valued customers,” said Mr Eros.
Ms Hoefer also had much praise for the event, “It was an honour being part of GIUDI’s launch in Singapore. Learning about the brand’s rich family history and its passion for traditional leather craftsmenship was incredibly insightful and I’m looking forward to their future designs.”
Our group with the Publicist PR team at the launch event
I like this selection of Giudi bags with rather interesting designs, which are very trendy and great for both work and play =)
Selfie with a charming Giudi clutch...i love the fantastic quality of the exquisite leather used for this lovely clutch and one can fit in plenty of stuff into this spacious clutch which is really very handy for the busy modern lady
There's also a handbag that is made of the same texturized leather as the lovely clutch that I was holding
A great variety of many different designs of Giudi bags were spotted, from classic to trendy, so there's a very high probability that one can find something that would suit one's fancy =)
Spread of hors d'oeuvre served at the launch...
Thanks Publicist PR for the kind invite to this launch event whereby I learnt more about traditional Italian leather craftsmanship and checked out the various Giudi bags made of such gorgeous Italian leather.
GIUDI is represented by mono and multi brand fashion accessories stores across major cities in Europe. The brand has its roots from founding cousins Mario and Adriano Pennacchioni in Morrovalle, Central Italy. On a night in 1973, the pair made a decision that fulfilled their aspirations to start a company to create custom-made leather goods. In 1974, GIUDI was born.
Do check out GIUDI - Mandarin Gallery Boutique located at 333A Orchard Road #02-21