Samsung Fashion Steps Out 2015

550m of Orchard Road was transformed into the longest runway for Samsung Fashion Steps Out on Saturday night! A grand total of 176 models were involved in this iconic annual affair! 

The participating brands this year include: 

Aimer (China) who presented 20 sexy tropical swimwear outfits, 

Ashley Isham (London), who's my favourite designer, with 10 amazing looks, 

DEPRESSION (Singapore) with 10 of their signature designs, 

FOX Kids (Israel) presented 40 looks with really adorable kid models,

Francis Cheong (Singapore) with 10 gorgeous gowns,

Germain (France) with 10 chic looks,

Mary Katrantzou (London) with 15 mostly prints-inspired looks,

Moiselle (Hong Kong) with 10 mostly floral looks,

max.tan (Singapore) with 10 white classy designs,

PAULINE.NING (Singapore) with 10 monochrome outfits, 

PAUL (Thailand) with 10 colourful outfits,

Pleatation (Singapore) with 10 interesting plays on pleats,

Sean & Sheila, Indonesia with 10 very wearable looks.

I like the interesting hairstyles on show too. Reds Hairdressing is the Official Hair for Fashion Steps Out 2014.

I have always admired Ashley Isham's intricate designs and I love how he used bells on the shoes for this showcase. Love those pretty pink dolly gowns with sequins and frills from Francis Cheong, who just celebrated his 30th year of Haute Couture at Jewelfest last year but still looks very youthful. For fans of pleats, Pleatation is a local label worth looking out for with their interesting take on pleats. Aimer never fails to delight with their sexy tropical swimwear segment. And it was so fun to watch the adorable kids walk down the runway in colourful outfits and balloons, with their proud parents watching and taking photos from the viewing gallery (I happened to sit just next to the viewing gallery). Moiselle is a label to watch out for if u love floral prints.

The theme for this year is Fashion Fast Forward, Fashion Then & Now, Singapore 50 Years On, so it was really nice to see a few new local designers showcasing their collections at this SG50 Samsung Fashion Steps Out event besides the few well-known international designers. This year's Fashion Steps Out coincides with the launch of Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+. It felt just like yesterday when I attended Samsung Fashion Steps Out 2013 which coincided with the launch of another Samsung phone then. How time flies...

Heartfelt thanks to Orchard Road Business Association for this wonderful event which leaves me with lovely memories of fashion and Orchard Road. Appreciate the front row seat at this iconic fashion event during SG50 year.

With Mediacorp beauties, Paige Chua and Yahui

What I wore to Fashion Steps Out 2015: Michael Kors dress and Sam Edelman heels and using L'oreal Professionel haircare products and Creme Simon sunblock

Seated and waiting for the fashion show to begin

Finale of Fashion Steps Out 2015

Love this pretty pink princessy dolly dress with sequins and details. The model's hairstyle just complements this dreamy, princessy look

Pretty pink dolly gown by Francis Cheong

Floral tropical bikini from Aimer

This gorgeous ensemble of lacy dress and jacket with a train is one of my favourite from this Ashley Isham collection! And it looks like the headdress has lighted bulbs? o.O

Lovely bling bling outfit from Ashley Isham and I love the bells on the shoes! Certainly making your presence felt with those bells!

Check out these adorable models decked out in Fox Kids

With pretty Regina Chow at Ion Fashion Garden during the pre-party. Her swan prints dress really complements the swan in this garden

Check out the signboard behind me...lol