Launch of SevenFriday V Series at Club Kyo

The launch of SevenFriday V Series took place at Club Kyo on Wednesday evening. Daniel Niederer, founder and owner of SevenFriday, flew in personally for this launch in Singapore. For the uninitiated, SevenFriday is a watch brand well known for its interesting and unconventional dial designs. Their non-conformist and hip dials always warrant a second look, so SevenFriday watches make good conversation-starters. And yet, these cool designs are attractively priced at an affordable price point. I first got to know about SevenFriday watches from Mr. Sugi, owner of Red Army Watches, during a watch collectors' meetup session previously.

On a first look, the dial of the new SevenFriday V-series looks really interesting yet complicated. There's a day/night indicator in white and blue (at 9 o'clock area), small seconds indicator, with multiple finishes and colors and four levels on each dial. Some simple arithmetic is required to read the hour on this complicated dial via an addition principle of the +0, +4, +8 on the rotating central disc to the static scale reading.

Honestly, I thought the inclusion of NFC chip technology in V Series is really smart. This chip allows authentication of the watch with the SevenFriday mobile application. In view of the numerous non-authentic timepieces from various parts of the world, such authentication definitely gives the owner peace of mind and additional assurance about the authenticity of the watch that one is buying.

Congratulations to SevenFriday Singapore on the successful launch event and thanks for the great hospitality extended during the event.

The table that everyone was crowding around for a closer look at the new SevenFriday V Series.

Launch situation at Club Kyo: Check out these 2 giant cardboard V-series -> V2 on the left and V1 on the right

The real McCoy: V1 on the left and V2 on the right

Notice the unusual dial of the new SevenFriday V-series? I was trying to figure out how to read the time. Notice the +0, +4, +8 on the rotating central disc? Apparently, some simple arithmetic is required to read the hour via an addition principle to the static scale reading. Very unique design indeed!

 

The new V2

Checking out other SevenFriday watches...

 Friendly SevenFriday staff attending to the guests at the launch

With a giant V Series at the photobooth. Love the black and white effect.

Selfie that I took at the event before rushing off to 2 other events that evening